MOGADISHU, Somalia, 11 December 2024 – On December 10, 2024, the global observance of International Human Rights Day was marked by the official launch of the Baraarug digital campaign (#WakeUp) in Somalia. Baraarug is an initiative aimed at amplifying civic rights awareness and promoting freedom of expression, especially among youth and women.
The launch event, led by Minister of Security of the Somali Federal Government, Gen. Abdullahi Sheikh Ismail (Fartaag), signaled a critical step toward fostering inclusive civic engagement and addressing key human rights challenges in Somalia.
“Today, we are here for the launch of the Baraarug campaign. I thank the organizers of this campaign, which is intended as a wake-up call for human rights issues,” the minister said.
“Fellow brothers and sisters, and all the guests here, I want to speak a little bit about human rights, which are of huge importance in Islam. Islam has protected human rights, and our decent Somali culture guarantees these rights.”
“This is especially important as we have a long-standing tradition of protecting vulnerable people, known as Barimageydo, during clan conflicts. We pledge to uphold human rights,” the minister added, emphasizing the need to address abuses affecting women, journalists, and minorities.
The Baraarug campaign, organized by the Somali Journalists Syndicate (SJS) in collaboration with Somali civil society groups, seeks to leverage digital platforms and artistic expression to highlight barriers faced by Somali youth and women in exercising their civic rights.
The initiative aligns with the Dutch Human Rights Policy by focusing on civic awareness, freedom of expression, and gender equality—fundamental elements of democratic accountability and engagement.
Through its key activities, the digital campaign empowers youth and women with platforms to express their voices, raises awareness about civic rights, and mobilizes public and international solidarity.
The launch of the campaign featured diverse elements, including live cinema screenings, cultural performances, and an interactive panel discussion. Influencers, artists, and activists contributed to this dynamic dialogue, ensuring widespread reach and impact.
SJS Secretary General Abdalle Ahmed Mumin noted that the Baraarug campaign, which also includes the production of two radio podcasts every month, will address key issues affecting Somali citizens, with a special focus on women, youth, and freedom of expression in Somalia.
“I want to thank all my team members, our friends and partners from civil society, community leaders, minority groups, women, and youth for the incredible support and reception they have offered us since the beginning of this program. Our campaign is committed to amplifying the voices of youth and women in Somalia to promote awareness and understanding of civic rights and freedoms,” Mr. Mumin said.
The campaign’s hashtag, #Baraarug, energized online participation, encouraging citizens to share stories and advocate for change.
The Baraarug digital campaign highlights the transformative potential of digital and art-led approaches in addressing systemic challenges, such as limited access to civic spaces and security concerns.
By inspiring action and fostering dialogue, this initiative aims to promote a more inclusive and equitable society where the voices of all Somali citizens—especially youth and women—contribute to the nation’s progress and resilience.
The Embassy of the Kingdom of the Netherlands to Somalia remarked:
‘’Human rights are not just ‘nice to have’ – they are the basis of human wellbeing, equality, dignity and freedom. All around the world, even the most basic rights are under pressure due to conflict, climate change, and oppression. On Human Rights Day, we remember the vital importance of upholding human rights for all people, everywhere.”
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Visit Baraarug website: www.sjsyndicate.org/baraarug